Thursday, September 15, 2011
Adsense Tips for Bloggers part 3 – An Equation for Success
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Many factors affect the level of income generated from a blog using Google Adsense program. Books have been written explaining expert strategies for Adsense - However, for the purposes of this series we've boiled all four elements that we believe that its impact on the ability Adsense earn more. Generally speaking here is a simple equation that illustrates how individual factors contribute to the revenue from Adsense.
Adsense Revenue = Traffic Levels + high paying ads + relevant ads + ads designed optimal position
His rocket science. Each of these four elements directly contribute to the total revenue that your Adsense ads are produced. Do not just work in one of them, because even if one is weak it will hold its profit potential again. Lets break down each factor ....
Traffic levels - Most people who see your ads Adsense, the more likely someone clicks on them. As discussed Adsense statistics provided by the report of my daily income, I realize that my earnings in the last 8 months has increased considerably as my total page impressions have increased. For example earlier this week when Slashdot linked to this post had an influx of 50,000 visitors in 24 hours to my blog - it does not take a genius to realize what this did to my Adsense income that day! Work to increase traffic levels and you should see an increase in their income from AdSense.
High-paying ads - Once again I am stating the obvious, but if the content you provide in your blog attracts high paying ads that will do much better. For example it has been documented that the PVR blog is doing quite well when it comes to high-income Adsense - the secret of his success is due in part to being served with ads that are well paid. The PVR blog topic is, as expected, PVR technology like TiVo, Replay TV, etcEsta is technology and therefore, advertisers are willing to pay top dollar for their products and services out there! In comparison, if a person was to start a blog about "sticks" I suspect the ads are not willing to pay much. It would take very high levels of traffic to earn both a toothpick blog because the blog PVR.
Ads - A second reason for the PVR blog is successful is that the relevant ad server. In short people looking for information on PVR technology face Adsense ads for PVR technology. I recently visited a blog that he was having trouble getting relevant ads - I had a blog about travel destinations in Australia - but unfortunately, the Adsense ads were for remote control vehicles. You can guess what their income was. Increase the relevancy of your ads to your content and are a further step to increase your AdSense revenue.
An optimal position and Design Ads - One of the best things about the Adsense program is that you get the freedom to choose the best position and the color scheme of your ads. As in the rest of the world of advertising - SEO is a key element for success of the ads. A billboard placed on a road where a vehicle is not likely to get the same results as a position in a busy intersection. The position and design of your Adsense ads is critical - if they are out of place that never clicked.
Bring them together - these four elements are in many respects quite obvious when statements like this - the challenge is to improve each to optimize revenue from Adsense.
Your income will only grow as high as the weakest of these factors on his blog. For example, if you have paid, relevant and well designed and placed ads, but traffic is not going to do well. Similarly, if you have high traffic, high paying ads and relevant, but are poorly designed in a position where you never see - you will not lose all the hard work. Not enough to work in one of the elements.
How can we improve each? Over the next four posts we will examine each area in turn and suggest a number of ways you can try to adjust to increase their income.
Adsense Revenue = Traffic Levels + high paying ads + relevant ads + ads designed optimal position
His rocket science. Each of these four elements directly contribute to the total revenue that your Adsense ads are produced. Do not just work in one of them, because even if one is weak it will hold its profit potential again. Lets break down each factor ....
Traffic levels - Most people who see your ads Adsense, the more likely someone clicks on them. As discussed Adsense statistics provided by the report of my daily income, I realize that my earnings in the last 8 months has increased considerably as my total page impressions have increased. For example earlier this week when Slashdot linked to this post had an influx of 50,000 visitors in 24 hours to my blog - it does not take a genius to realize what this did to my Adsense income that day! Work to increase traffic levels and you should see an increase in their income from AdSense.
High-paying ads - Once again I am stating the obvious, but if the content you provide in your blog attracts high paying ads that will do much better. For example it has been documented that the PVR blog is doing quite well when it comes to high-income Adsense - the secret of his success is due in part to being served with ads that are well paid. The PVR blog topic is, as expected, PVR technology like TiVo, Replay TV, etcEsta is technology and therefore, advertisers are willing to pay top dollar for their products and services out there! In comparison, if a person was to start a blog about "sticks" I suspect the ads are not willing to pay much. It would take very high levels of traffic to earn both a toothpick blog because the blog PVR.
Ads - A second reason for the PVR blog is successful is that the relevant ad server. In short people looking for information on PVR technology face Adsense ads for PVR technology. I recently visited a blog that he was having trouble getting relevant ads - I had a blog about travel destinations in Australia - but unfortunately, the Adsense ads were for remote control vehicles. You can guess what their income was. Increase the relevancy of your ads to your content and are a further step to increase your AdSense revenue.
An optimal position and Design Ads - One of the best things about the Adsense program is that you get the freedom to choose the best position and the color scheme of your ads. As in the rest of the world of advertising - SEO is a key element for success of the ads. A billboard placed on a road where a vehicle is not likely to get the same results as a position in a busy intersection. The position and design of your Adsense ads is critical - if they are out of place that never clicked.
Bring them together - these four elements are in many respects quite obvious when statements like this - the challenge is to improve each to optimize revenue from Adsense.
Your income will only grow as high as the weakest of these factors on his blog. For example, if you have paid, relevant and well designed and placed ads, but traffic is not going to do well. Similarly, if you have high traffic, high paying ads and relevant, but are poorly designed in a position where you never see - you will not lose all the hard work. Not enough to work in one of the elements.
How can we improve each? Over the next four posts we will examine each area in turn and suggest a number of ways you can try to adjust to increase their income.
soure: problogger.com
